Can I Wear That? A Guide to Supporting Indigenous Artists and Cultures

When First Light launched our new merchandise shop, we expected questions about sizes, shipping, and colours. Instead, many of the conversations were about something much bigger.

“Is it okay for me to wear this Pride shirt?”

“Should I only wear my orange shirt on September 30?”

As someone who isn’t Indigenous, I’ve asked many of these same questions myself. I admire the incredible artistry behind beaded earrings, moccasins, ribbon skirts, and other handmade pieces, but I’ve also wondered where appreciation ends, and appropriation begins.

The good news is that asking respectful questions is a great place to start.

Appreciation begins with respect

One of the most important things I learned from speaking with Indigenous colleagues is that, in many cases, Indigenous artists want people to wear and enjoy their work. The key difference is how we do it.

Buying directly from Indigenous artists, makers, or organizations helps ensure your purchase supports Indigenous communities rather than businesses profiting from Indigenous designs without permission or benefit to Indigenous communities. It also recognizes the artist as exactly that: an artist.

If someone compliments your earrings or asks where you got your moccasins, tell them who made them. Share the artist’s name if you know it. Keep their business card or save their social media page. Just as people proudly credit the creator of a designer dress on a red carpet, Indigenous artists deserve the same recognition for their creativity, skill, and cultural knowledge.

What about orange shirts?

During our National Indigenous Peoples Day event, someone let us know they had been told they should only wear their orange shirt on September 30 or on National Indigenous Peoples Day. Our response? Wear it. Wear it often.

An orange shirt isn’t meant to live in the back of your closet for 364 days of the year. It represents a commitment to remembering the children who never came home, honouring Survivors, and continuing the work of truth and reconciliation. More importantly, it can invite conversations throughout the year, not just on one day. The orange shirt has become a symbol inspired by the story of Phyllis Webstad, whose orange shirt was taken from her on her first day at residential school. Its message extends far beyond a single date on the calendar.

Of course, wearing the shirt is only the beginning. Reading, listening, learning, attending community events, supporting Indigenous businesses, and advocating for meaningful change are all ways to continue that commitment after the shirt comes off.

Who can wear First Light’s designs?

This question came up several times, too. The answer is simple.

If you’re wearing a First Light shirt because you support Indigenous communities, reconciliation, inclusion, or 2SLGBTQIA+ people, then yes, you are welcome to wear it. In fact, that’s exactly what many of these designs are for.

One woman shared that she works with 2SLGBTQIA+ youth and had struggled to find clothing that visibly supported Two-Spirit inclusion. Another customer purchased one to wear while leading a Pride service in his church. Those conversations reminded us that visible support matters.

What about ribbon skirts?

Ribbon skirts are a little more nuanced.

Many Indigenous people have gifted ribbon skirts to non-Indigenous friends, family members, or colleagues. Wearing one respectfully, understanding its significance, and being open about who you are and where it came from is often appreciated.

However, there isn’t one universal answer. Every Nation, community, and individual may feel differently. If you’re unsure, ask respectfully. Listening to the people around you is always better than assuming.

Regalia is never a costume

One of the most meaningful conversations I had while researching this article was about regalia.

During my first National Indigenous Peoples Day, I admired the colours and details on the regalia worn by the community. For many Indigenous people, regalia is deeply personal. Every element is intentional. Colours, beadwork, symbols, materials, family connections, teachings, and personal experiences may all be woven into what someone creates and wears.

One colleague beautifully described regalia as “the truest version of yourself”. A costume asks someone to pretend to be something they are not. Regalia expresses exactly who someone is.

That’s why describing regalia as a “costume” can be deeply hurtful. The two are not the same. Understanding that distinction helps us speak more respectfully and appreciate the care, love, and identity woven into every piece.

Keep asking

Perhaps the biggest takeaway from all of these conversations is this: Most people asking these questions aren’t looking for permission to take something. They’re looking for guidance on how to show respect. That’s a good thing.

Reconciliation isn’t about being afraid to ask questions. It’s about asking with humility, listening to the answers, and continuing to learn.

If you’re buying Indigenous made art, learning about the people who created it, wearing it respectfully, and helping others discover those artists too, you’re not simply making a purchase. You’re helping stories, cultures, and traditions continue to thrive. 

Written by Jen Winsor, Events & Experience Specialist at First Light.